Immediate Return for a SOA with New and Exciting Purposes

Web 2.0 & Enterprise Mashups

Subscribe to Web 2.0 & Enterprise Mashups: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get Web 2.0 & Enterprise Mashups: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Enterprise Mashups Authors: Hovhannes Avoyan, David Weinberger, RealWire News Distribution, Tomohiro Iizuka, Liz McMillan

Related Topics: RIA Developer's Journal, Enterprise Mashups, AJAX World RIA Conference, OpenAjax Alliance News

RIA & Ajax: Article

High-Octane Keynote & General Session Line-Up: AJAXWorld Conference & Expo 2007 West

September 24-26 at the Santa Clara Convention Center, Santa Clara, CA

Ten of thousands of people in the software industry have been following the major industry trend so far of the 21st century, the rapid disappearance of the old divide that used to exist between desktop and Web applications. Next week, at AJAXWorld Conference & Expo 2007 West, all of the key companies involved in bridging that divide will be together in Santa Clara, CA, at the Santa Clara Convention Center.

Three of the largest software organizations on the planet will be taking the Keynote Platform: Oracle, Microsoft, and Sun. There will also be General Sessions in the keynote hall from a star-studded lineup of companies including IBM, Laszlo Systems, Cynergy, and JackBe.

TOP-NOTCH KEYNOTES FROM RICH-WEB INDUSTRY LEADERS
The industry keynotes and General Sessions that will be enjoyed by the highly qualified audience of developers, engineers, architects, IT managers, C-level executives, and analysts in Santa Clara are:

"Why Web 2.0 for the Enterprise Is Far More Than Just a Facelift"
Keynote Speaker
TED FARRELL Chief Architect for Tools & Middleware, Oracle

Much like it did for consumer Web applications such as Gmail and Netflix, AJAX is quickly injecting enterprise applications with a more dynamic and interactive user experience. But, with so many products and techniques available it is difficult for organizations to know where to start. A framework instead of guesswork is needed-one that balances both emerging and existing technologies to create a stable rapid application development environment. Furthermore, the next-generation, Web 2.0 user experience is as much about a richer interface as it is about empowering users with state-of-the-art social networking tools.

"AJAX in the Balance"
Keynote Speaker
JOE STAGNER, Senior Program Manager in Microsoft’s Developer Tools and Platform Group

Meaningful, productive, forward-looking AJAX is at core a balance. A balance between client and server. A balance between commercial and open source. A balance between single platform and multiplatform. A balance between de facto and du jour standards. A balance between well established and emerging technologies. Come hear from Microsoft's Joe Stagner, who has been building software since for over 30 years, and learn how Microsoft is supporting and encouraging this balance with ASP.NET AJAX and other “RIA” technologies.

"Fueling the Next-Generation Web: a Peek Behind the Green Curtain"
Keynote Speaker
ROBERT BREWIN, Sun Distinguished Engineer and CTO of Sun's Software Group

The next-generation Web has emerged as the environment that provides the social fabric upon which the current and next generation of Internet participants can form communities, collaborate, interact, and share. The emergence of the interactive Web experience has driven technological change across the entire spectrum of Web applications, from client technology to the engines that drive the Web. This session will endeavor to provide a peek at the evolution of the rich connected client experience as well as a glimpse into what’s required in tomorrow’s networks and datacenters to support the these next-generation clients.

INCREDIBLE ADDITIONAL LINEUP OF GENERAL SESSIONS:

Developing Situational Applications with Web 2.0 Mashups
Speaker
ROD SMITH, IBM Fellow and Vice President of the IBM Emerging Internet Technologies organization

Web 2.0 is one of the hottest things on the consumer Web, but where does it fit in the enterprise? What’s the business value and how can developers use new Web 2.0 mashups to bring value to the line-of-business users? You’ll hear all of this and more from Rod Smith, IBM Fellow and Vice President of the IBM Emerging Internet Technologies group. He will discuss what IBM is doing in the Web 2.0 space, give a demonstration of a mashup maker being developed by his team, and share lessons he's learned from joint Web 2.0 development projects with companies such as American Express, Dunn & Bradstreet, and Dow Jones.

The Browser, the Portal, and the Desktop
Speaker
DAVID TEMKIN, Founder & CTO, Laszlo Systems

With advances in AJAX and RIA technology, the line between the browser and the desktop is becoming blurred. Web applications are being integrated into the desktop; desktop-like applications are running on the web. Meanwhile, web portals and start pages often host multiple applications, serving as a possible replacement desktop. So where do mobile phones and other non-PC devices integrate into this world?

In this keynote, David Temkin, Laszlo Systems' founder and CTO, discusses today's trends in user experience, programming models, and infrastructure, laying the foundation for a device-independent, network-centric world. Attendees will see how desktops themselves are being constructed for delivery as a hosted service and accessed from network-connected devices beyond the PC.


Let My People Mash: Empowering Business Users with Enterprise Mashups
Speaker
JOHN CRUPI, CTO, JackBe

Do your users complain they are enslaved by poor tools for getting at the information they need? Enterprise Mashups are one of the most compelling parts of Enterprise 2.0 technologies today because they unshackle users, allowing them to self-integrate services from both inside and outside the corporate firewall in flexible, innovative ways. This session will look at the ‘why’, ‘what’, and ‘how’ of mashups in the enterprise, discussing how Enterprise Mashups can be accomplished easily while still operating within the security and governance controls that enterprises require.

Connecting the Dots: The Distributed User Experience

Speaker
DAVE WOLF, VP, Cynergy Systems

For years we architected enterprise software as a highly scalable distributed model.  We moved the right parts of the architecture to the right parts of our network and onto the right kinds of hardware.  Data intensive subsystems were placed near the database.  Network intensive subsystems were placed on fast pipes.  Yet for years we never did this with the user experience.  We expected a mobile executive to work through the same experience as the office bound information worker. 

Today's Rich Internet Application architectures now allow us to distribute the right user experience, to the right form factors and delivery model, from the web to the desktop.  Software as a Service (Saas) has now really become Software And a Service (SAas).   Reusable business logic and reusable user experience controls, available online through the browser, and delivered right to the desktop.  Focused, relevant, and reusable, the distributed user experience brings the ROI to RIA.  Come join Cynergy, the leader in RIA design and development along with our guest Microsoft as we show incredible never-before-seen demonstrations introducing you to the truly distributed user experience. 




AJAXWorld Conference & Expo 2007 West - Please
visit our At-A-Glance 10-Track Schedule & Speaker Sessions

Click Here - For Discounted Registration
Click Here - To Sponsor AJAXWorld

The world’s leading Rich Internet Applications & Web 2.0 event is expected to attract more than 1,000 i-technology developers. AJAXWorld grew from a single track, one-day seminar, less than a year ago, into a four-day international conference & expo with more than 150 sessions delivered in ten simultaneous tracks, by more than 150 faculty members. 

Track 01: Rich Internet Applications
Track 02: Web 2.0 Enterprise Mashups
Track 03: Enterprise AJAX
Track 04: RIA Frameworks & Toolkits
Track 05: Security in RIA Applications
Track 06: Hot Topics
Track 07: iPhone AJAX Applications
Track 08: Advanced AJAX
Track 09: Platform Choices / Real-World AJAX
Track 10: OpenLaszlo Diamond Track

The conference now includes the world famous AJAXWorld University's AJAX Developer Bootcamp, OpenLaszlo Track and Adobe Flex Developer Bootcamp. This year’s AJAXWorld Expo Floor is expected to display bleeding edge RIA technologies from the leading AJAX vendors.

AJAXWorld 2007 East Conference & Expo Sponsored by the World's Top  Web 2.0 and RIA Technology Leaders!
AJAXWorld Conference & Expo 2007 East sponsors and exhibitors included: Laszlo Systems (Diamond Sponsor), JackBe (Platinum Sponsor), Adobe (Platinum Sponsor), Cynergy (Platinum Sponsor), Backbase (Gold Sponsor) Google (Gold Sponsor), Nexaweb (Gold Sponsor), ICEsoft (Gold Sponsor), Oracle (Gold Sponsor), Helmi Technologies (Gold Sponsor), JetBrains (Gold Sponsor), TIBCO (Gold Sponsor), Kapow Technologies (Gold Sponsor), Sun Microsystems (Silver Sponsor), Parasoft (Silver Sponsor), Servoy (Silver Sponsor), Etelos (Silver Sponsor),  Microsoft (Expo Plus Sponsor),  Lightstreamer (Exhibitor Plus Sponsor),  IT Mill (Exhibitor Plus Sponsor), FrogLogic (Exhibitor Plus Sponsor), ThinWire (Expo Sponsor), Quasar Tecnologies (Expo Sponsor), Zapatec (Exhibitor Plus Sponsor), MB Technologies Bindows (Exhibitor), OpenSpot (Exhibitor), ILOG (Exhibitor), Passport Corporation (Exhibitor), Addison-Wesley (Exhibitor), The Thomson Corporation (Exhibitor), Isomorphic Software-SmartClient (Exhibitor), Universal Mind (Exhibitor), Farata Systems (Exhibitor Plus),  Manning Publications (AJAX Book Sponsor), Apress (AJAX Book Sponsor), Conference Guru (Media Sponsor), Flash Goddess (Media Sponsor), AJAXWorld Magazine (Media Sponsor), Web 2.0 Journal (Media Sponsor), SYS-CON.TV (Media Sponsor), IT Mill (Media Sponsor), Methods & Tools (Media Sponsor), Web 2.0 Journal (Media Sponsor), and OASIS.

As of Today OpenAjax Alliance Members Include: 24SevenOffice, abiss.gr, ActiveGrid, ActiveState, Adobe, American Greetings, Aplix Corporation, Appeon, Aptana, Arimaan Global Consulting, BEA Systems, Cisco Systems, Coradiant, Curl, Custom Credit Systems (Thinwire), Document Advantage, Dojo Foundation DreamFace Interactive, Eclipse Foundation, edge IPK, eLink Business Innovations, ESRI, F5, Fidelity Investments, Finetooth, Getahead (DWR), Global Computer Enterprises, GoETC, Google, Helmi Technologies, HR-XML, IBM, ICEsoft, Ikivo, ILOG, Innoopract, iPolipo, Isomorphic Software, IT MILL, JackBe, Javeline, JSSL, JWAX, Laszlo Systems, Lightstreamer, Microsoft, MobileAware, Mozilla Corporation, NetScript Technologies, Nexaweb, Nitobi, Novell, OpenLink Software, OpenSpot, OpenSymphony (OpenQA), Openwave Systems, Opera, OpSource, Oracle, OS3.IT, RadView, Redmonk, RIFT Technologies, SAP, Scalix, Seagull Software, Service-Now.com, Sitepen, Software AG, Sun Microsystems, Tealeaf Technology, Teleca Mobile, Telerik, The Frontside, Tibco, Transmend, Vertex Logic, Visible Measures, Visual WebGui, Volantis Systems, Webtide, XML11, Xucia, Zend, Zimbra, and Zoho.

More Stories By RIA News Desk

Ever since Google popularized a smarter, more responsive and interactive Web experience by using AJAX (Asynchronous JavaScript + XML) for its Google Maps & Gmail applications, SYS-CON's RIA News Desk has been covering every aspect of Rich Internet Applications and those creating and deploying them. If you have breaking RIA news, please send it to RIA@sys-con.com to share your product and company news coverage with AJAXWorld readers.

Comments (5) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
travesti 05/11/08 10:23:11 AM EDT

thanks

Tatu 02/02/08 12:17:34 PM EST

If you are interested in GUI testing of Flex applications have a look at the upcoming RIATest testing tool at

Svetlanka 01/27/08 02:18:49 PM EST

It's really several technologies - wonderful

erotik market 12/13/07 06:25:28 PM EST

Very helpful..

ajaxwatcher 09/14/07 04:41:19 AM EDT

"Ajax isn't a technology. It's really several technologies, each flourishing in its own right, coming together in powerful new ways," says
Jesse J. Garrett