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Enterprise Mashups Authors: Hovhannes Avoyan, David Weinberger, RealWire News Distribution, Tomohiro Iizuka, Liz McMillan

Related Topics: RIA Developer's Journal, Enterprise Mashups

RIA & Ajax: Article

IBM Executive Declares Web 2.0 Technology to Drive New Business Applications

New "IBM Enterprise Mashup" Technology Allows for Creation of Five Minute Custom Applications

In a keynote speech to leading technology executives, Rod Smith, IBM's Vice President of emerging Internet technologies, declared that the technologies underpinning blogs, wikis and innovative sites like Google Maps and Wikipedia on the Web will transform the way productivity applications are developed - in some cases in as little as five minutes - using the ever-expanding palette of Web 2.0 components available for free on the Internet.

According to Smith, the rapid adoption of Web 2.0 technologies is encouraging clients to experiment by marrying the growing combinations of online Web services with existing data and information from inside their business, enabling the creation of new applications that bring the experience and utility of popular next-generation Internet applications to business users.

This approach has the potential, Smith argues, to put in-house corporate developers in more control by inventing on-the-spot composite applications that solve immediate business challenges.

"The embrace of open standards and Web 2.0 technologies is forcing businesses to rethink the paradigm of the proprietary, one-size-fits-all productivity application," declared Smith. "In today's business climate, with business collaborations quickly forming and disbanding, customers are rethinking how they can enable innovation to occur.

"Customers I talk to are abuzz about Web 2.0 and the creation of popular Internet services that seem to quickly appear out of nowhere, becoming instant global phenomena that are enjoyed by the masses -- including their employees. They want to apply that new paradigm to make their businesses act faster and grab new opportunities. There's no going back."

More Stories By Web 2.0 News Desk

The Web 2.0 Journal News Desk keeps you up to speed with all that's happening in the world of the read/write Web and all its mushrooming new facets - from tagging, wikis, mash-ups, and image-sharing to "Advertising 2.0," podcasting, and The Writeable Web.

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Web 2.0 Journal News Desk 06/17/06 02:22:32 PM EDT

In a keynote speech to leading technology executives, Rod Smith, IBM's Vice President of emerging Internet technologies, declared that the technologies underpinning blogs, wikis and innovative sites like Google Maps and Wikipedia on the Web will transform the way productivity applications are developed - in some cases in as little as five minutes - using the ever-expanding palette of Web 2.0 components available for free on the Internet.