Web 2.0 & Enterprise Mashups

Recognised for its Predictive Analytics and Data Mining Solution Portfolio with Automated Modeling/Mining and Sophisticated Life-Cycle Model Governance

Data Mining Automation software vendor KXEN is cited as a 'leader' in its sector in the 'Forrester WaveTM: Predictive Analytics & Data Mining Solutions, Q1 2010' report, published this month.

The independent research company's first assessment of nine global movers and shakers in predictive analytics and data mining (PA/DM), stated that "KXEN [is] at the forefront of the convergence of PA/DM, content analytics and social network analysis for Web 2.0 environments."

Forrester's Jim Kobielus writes in the report that "KXEN offers strong usability within a feature-rich PA/DM portfolio. With sophisticated PA/DM features and thorough integration of wizard-driven automation, KXEN positions its PA/DM tools as key enablers for maximum productivity by data mining specialists and business analysts alike."

"KXEN focuses on expanding the use of PA/DM within analyst communities, making them more productive and more responsive to business needs, as well as among business consultants with no particular knowledge of statistics," continues the report.

Welcoming the findings of the report, KXEN CEO Roger Haddad said they came at the conclusion of a successful year for the company. "To be recognised so highly by Forrester underscores the technology breakthroughs made by KXEN's development team, the integration efforts of our partners and, most of all, the accomplishments and business results achieved by our users."

"From banking, insurance and communications through retailers and marketing services providers, we keep hearing stories of success, customer satisfaction and return on investment. It is further proof that KXEN's philosophy of ease of use, automation and seamless integration into enterprise applications is the right one."

The full independent report, 'Forrester WaveTM: Predictive Analytics and Data Mining Solutions, Q1 2010' is available for download at http://www.kxen.com/index.php?option=com_content&task=view&id=596&Itemid=1040

About KXEN
KXEN, The Data Mining Automation Company™ delivers next-generation Customer Lifecycle Analytics to enterprises that depend on analytics as a competitive advantage. KXEN's Data Mining Automation Solution drives significant improvements in customer acquisition, retention, cross-sell and risk applications. Its solution integrates predictive analytics into strategic business processes, allowing customers to drive greater value into their business. Find out more by visiting www.kxen.com.

Contact KXEN
Michele Moussavi
KXEN - North America
Tel: +1 415 904 4165
Email: michele.moussavi@kxen.com

Caroline Tailleferd
KXEN - Europe
Tel: +33 1 41 44 79 54
Email: caroline.tailleferd@kxen.com